The Glassroth Company
specializes in reputation management and the communications
strategies supporting that effort. We are dedicated to
advancing and protecting the reputations of our clients.
That is particularly true
during times of stress when their painstakingly-built public
profiles are in jeopardy.
strong reputation isn't easy to build, but it is a priceless
marketplace asset. Public Relations communicates what an
organization does. Reputation Management communicates what
an organization is.
Glassroth Company serves established private
and publicly-held companies, associations and not-for-profit
enterprises, as well as emerging organizations across a
broad range of industries. The firm provides senior-level
communications expertise developing distinctive
marketplace brands and positioning clients with stakeholders;
identifying threats and when necessary preparing organizations
to deal with and survive negative public exposure.
Glassroth Company creates recognition, credibility
and trust for our clients. We do that by developing communications
initiatives that are aligned with an enterprise's character
and business objectives, and we deliver them in ways that
resonate positively with customers, investors, employees,
partners, the media, influencers and the general public.
It’s easier to do that in good times, when a client’s
only pressure is self-imposed: to grow the business. But,
during times of stress, when the business and its leadership
are under a public microscope, with an organization’s
success hinging on public perception and executive credibility,
the right kind of communications and reputation management
expertise can make the difference between success and failure
or, in extreme situations, even the enterprise’s continued
Glassroth Company designs customized programs
in reputation management, employee communications, media and audience relations,
specialized communications such as litigation support, crisis
communications, and branding/positioning strategies.
skills, experience and expertise of The Glassroth Company
provide clients with the proper market identity critical
to retaining their carefully crafted public profiles when
reputations are under attack.